Herschel Presents Outdoor Equipment™
We can guarantee you've seen a Herschel backpack in the airport, train station, or bus stop. The Canadian-based bag brand has amassed global relevancy stemming from their stylish practical designs, and today, we're excited to share the news of the launch of their all new Outdoor Equipment™ collection. Built for when the pavement ends, the alpine-inspired collection features a choice variety of bags and apparel that combine progressive design with unmatched functionality.
For the first time, Herschel is expanding their offerings into the outdoor performance space to ensure that you're covered with the best gear as your travels take you through rugged, technical conditions. Check out the following launch video, and read on below for more exciting information regarding the drop. If you're already sold, you can skip ahead and shop the collection here.
Herschel proudly launches Outdoor Equipment™ alongside two mainstays in modern snowboard culture;
Firstly, Herschel welcomes professional snowboarder Arthur Longo into the fold. If you know snowboarding, you know Arthur; his career and lifestyle is respected widely, and he fits perfectly into the Herschel "travel everywhere, travel often" mantra. Some might say that Arthur has a midas touch, in which anything he touches turns to gold. This partnership is no exception - we're excited to see more from Arthur and Herschel.
Part of the value of Herschels strategic partnerships is ensuring that each piece is performance tested to the highest standard, worn by professional snowboarders throughout an entire season. We know how important functionality is for outdoor gear, and Herschel didn't cut any corners when testing the gear out.
Secondly, Herschel launches the new gear alongside The Dustbox, the iconic Salt Lake City based crew of friends that travel far-and-wide chasing snow filming street snowboarding videos. Watching a Dustbox video is inspiring; it conjures up an urge to go snowboarding exploring with your friends. The Dustbox partnership compliments Arthurs mountain-focus with the desire to be amongst urban culture, showcasing the versatilely of the new Outdoor Equipment™ line. Herschel is proud to sponsor of the upcoming Dustbox film, Spirit.