Snowboarding videos just aren’t what they used to be. Shit, when you think about it, nothing is what it used to be—but that’s OK. That’s what makes older things that much more valuable. Unless, of course, they’re total shit and you forget about them immediately. In this installment, I’ll be looking at some classics from the early 2000s—a time when snowboarding was just becom- ing huge again and people were trying new things. Were they all good things? No, they never are, but that’s why we watch them again—to remember that these are the days of our lives.
The boys from Utah enter the fray with a bang. A gangbang? No, but they sure wanted to be gangbangers. (Note: not gangbangers as in porn, but gangbangers as in gangsters.) This is where the whole “urban lifestyle shot” was born: Kneeling in alleyways, standing in front of trains, headbands, etc. Snowboarding will never be the same.
Despite the soundtrack being full of hip-hop, rap, and “underground remixes,” it’s also home of “Mr. Roboto” by Styx. Because when you think of Finger on the Trigger, you think of “Domo Arigato, Mr. Roboto.”
With lots of early parts from guys like Seth Huot, Chris Coulter, Nico Droz and MFM, it seems like a lot of it is B-roll and filmed shitty, but that’s what makes it amazing. Plus, everyone loves some ultimate chongo footage with Ali Goulet. Lots of Sims boards.
Because dressing like a rapper or inner-city drug dealer is cool, Technine bindings became huge with privileged white kids wanting to be thugs. It started with Represent, but it went much, much further. Just ask Travis Kennedy (or his parole officer).