WSSF & Canada Snowboard Bring 'The Grind' to Whistler
After bringing Canada's best street boarders to Regina earlier this month and handing out 30K The Grind Street-style snowboard contest sets its sights on Whistler for WSSF. Sure to be a crowd favourite, you won't want to miss out. Check the press release below.
[o] Dan Stewart
_
WORLD SKI & SNOWBOARD FESTIVAL PARTNERS WITH CANADA SNOWBOARD BRINGING THE GRIND TO WHISTLER
Whistler, BC – February 18, 2025 – The World Ski and Snowboard Festival (WSSF) is proud to announce an exciting new partnership with The Grind, a premier street-style competition to Whistler this April. As the grand finale of its cross-Canada tour, The Grind will transform the base of Whistler Blackcomb into a high-energy showcase of world-class talent from Thursday, April 10 to Saturday, April 12, 2025. The Grind Series is run by Shred The North events arm of Canada Snowboard. A true testament to progression and elite competition, The Grind boasts an equally distributed $50,000 prize pool across both genders and inclusive of skiers and snowboarders—reinforcing WSSF and Canada Snowboard’s commitment to equity in sport.
Beyond the main event, April 10 will feature a Wild Card Qualifier, where one skier and one snowboarder will have the chance to secure a coveted spot in the finals. Fans can expect jaw-dropping tricks, intense battles for podium positions, and an electric atmosphere as some of the most progressive riders from around the world throw down in Whistler. The event will also be broadcast live, ensuring fans at home don’t miss a moment of the action—but nothing beats experiencing it in person.
“As one of the world’s most iconic action sports festivals, WSSF is all about pushing the limits of sport, music, and culture,” said Brittia Thompson, Festival Director of WSSF. “Partnering with The Grind to create the amplifies our festival’s global presence and reaffirms our commitment to showcasing the very best in skiing and snowboarding.”
“The Grind Series is a movement that is growing across Canada for the street style and park rail scenes. Canada is a breeding ground for talent in one of the most mind-melting urban winter disciplines. Expect to see tricks that risk everything for glory and totally defy logic. The beauty of The Grind is we take the unimaginable and sometimes ‘too fast’ to comprehend technical and make it a broadcast product with
high quality cameras and Canada’s largest mobile TV screen, so you, the public get to see the action like never before. I have envisioned ‘The Grind’ in Whistler Village headlining the WSSF for over a decade and am looking forward to this movement growing.” Director of The Grind, Rich Hegarty.
With The Grind taking over Whistler Blackcomb, fans can look forward to an immersive, free-to-attend experience packed with high-energy competition, live music, and an unbeatable festival atmosphere.
Since 1996, the World Ski & Snowboard Festival has been a celebration of mountain culture, snow sports, music, arts, and community, bringing together the best of action sports and festival energy.
WSSF gratefully acknowledges the financial support of the Resort Municipality of Whistler through the Resort Municipality Initiative, as well as the contributions of Tourism Whistler, Gibbons Whistler, Whistler Blackcomb, Arc’teryx, Rockstar Energy Drink, Skullcandy, Ruroc Helmets, Red Bull Energy Drink, Forecast Ski Magazine, King Snow Magazine, Helly Hansen, Corona, and Encore Whistler.
Stay tuned for more details, including the full rider lineup and schedule of events at wssf.com
__
