Nitro knows snowbaording, they've had skin in the game since the beginning. The videos they produce, their team, it's always on point. And according to them "Snowboarding is all about being outside with your friends and the feeling of absolute freedom. Boom! is the feeling you get when you or your friends land an insane or stylish trick, the feeling of getting on the first chair in the morning, the feeling of a pow slash, the feeling of connecting turns, the feeling of landing your first backflip, the feeling of strapping in for your first run - Boom! is the feeling of snowboarding." ... Makes sense to us.