This past week, the Burton Canada crew rolled through Whistler Blackcomb for their annual Burton Week activation.  The week included retail incentives, free demos, surprise après events as well as a Burton Girls Ride Day hosted by Burton Ambassadors Mirae Campbell and Sam Tuff. 

With the launch of the new Burton Step On technology, this was the perfect opportunity for consumers to engage with key Burton staff and test ride the product on Whistler Blackcomb’s iconic terrain. 

Be sure to join us next year as the Burton Week is set to grow and offer consumers an amplified week-long experience in the heart of Canada’s snowboard community. 


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