Burton 'My Turn' 5-Part Video Series

My Turn is a video series hosted by Selema Masekela that delves into the unique on-snow experiences of five riders from Burton's global community. It emphasizes how riders leave their mark through their distinctive turns, showcasing the diverse stories within the sport of snowboarding. The series features athletes like Dima Luchkin, a young Ukrainian snowboarding talent, and Liu Jiayu, China's first Olympic snowboarding medalist. Each episode connects viewers to the transformative power of snowboarding and its impact on people and cultures worldwide. Watch all five episodes here. 

Zeb Powell Does Things Differently | Burton: MY TURN

Defying all logic, Zeb Powell’s unpredictably explosive style has won him X Games Gold and sent his snowboard videos to viral status. It was on a tiny hill in North Carolina where he got his start. Now the world is Zeb’s stage as his creativity inspires a new generation and transforms what the future of snowboarding looks like.

Ukrainian Snowboard Prodigy Escapes the War | Burton: MY TURN

Meet Dima Luchkin. At 13-years-old, this Ukrainian snowboarder is living with his family in Innsbruck, Austria, as refugees of war. He’s not your average kid, with skills far beyond his years that have him on a path to potentially become the first Ukrainian rider to reach the international spotlight.

Chinese Olympic Snowboarder Liu Jiayu’s Unlikely Journey | Burton: My Turn

With no snowboarding experience and an athletic background in kung fu, Liu Jiayu became an unexpected Olympic halfpipe star. In 2018, she won the first Olympic snowboarding medal for China. Since then, she has chosen to pursue her own path in snowboarding beyond competition, one that will hopefully inspire an entire generation of Chinese snowboarders.

Snowboarding and Sustainability Rule This Resort | Burton: MY TURN

High in the Swiss Alps, you’ll find LAAX—one of the most snowboard-friendly resorts in Europe. For nearly four decades, Resort President Reto Gurtner has transformed LAAX into a freestyle hotspot, hosting Europe’s biggest and most progressive contests and terrain parks. More recently, he and the entire LAAX community have turned their attention toward what it means to be a sustainable resort. With the help of another Reto, Reto Fry, and the team at LAAX, they are pioneering a new approach to sustainability (called GREENSTYLE) in hopes of inspiring real progress at mountains worldwide.

The Power of the Snowboarding Community | Burton: MY TURN

A creation of Zeb Powell and Selema Masekela, Culture Shifters brings together BIPOC (Black, Indigenous, and people of color) change-makers to build a community of riders that represents what we hope the future of snowboarding will look like—diverse, inclusive, and empowering.

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