CURRENT by Blake Paul | Ride Snowboards

Blake Paul did not cut any corners workshopping his new board, the CURRENT, with Ride Snowboards. Blake went on an absolute product-development tear with this one, racking up over 40 prototypes over a three-year development process, tested in over 20 different locations around the world. So, yeah — it's probably pretty damn good. Watch the introductory edit by Brock Nielsen of Brown Cinema, and prepare for more Blake + Brock in Brown's "Toki Doki" releasing later this fall.