Forever Snowboarding | Nitro Snowboards

Nitro launches its new long-term campaign, Forever Snowboarding, which celebrates the people and culture built around Nitro Snowboards. It's a reflection of who they are, what they stand for, and why they continue to do what they do.

 

Check out the short film below celebrating the people, places, products, shops, communities, and experiences that make snowboarding what it is. Scroll on below for more from the people of Nitro Snowboards.

 

NITRO SNOWBOARDS LAUNCHES “FOREVER SNOWBOARDING”

For Nitro, Forever Snowboarding is more than a campaign line. It represents a commitment that has guided the brand since 1990 — to remain snowboarder-owned and driven, create products that keep people riding longer, support retailers and local communities, and invest in riders, events, films, projects, and snowboarding culture around the world.

 

“Forever Snowboarding is who we are. It’s pretty obvious but we’re snowboarders, and everything we do starts with that. We’re here for the community and culture, for the people, the product and for the future of snowboarding — on and off the mountain.” - Knut Eliassen (CMO Nitro Snowboards)

 

Forever Snowboarding will continue to evolve through upcoming films, rider stories, products, events, experiences, and community projects around the world.

 

We are snowboarders. This is what we do. Forever Snowboarding.